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As the 2016 NFL season neared this summer, emoji company Moji (AppMoji, Inc.) wanted to align with some of the biggest stars on the gridiron.
Look no further than Denver Broncos linebacker and Super Bowl 50 MVP, Von Miller, who recently signed a marketing partnership with Moji. He is the first NFL player released by the company this season.
“Whether it be through his social media channels, brand partnerships or Von’s Vision Foundation, he is extremely passionate about interacting with his fans,” said Max Sutro, sports marketing agent at Athletes First. “Emojis are huge, especially with the younger generation, so this was another fun way for him to connect with them while being himself and showcasing his personality.”
Moji has recently collaborated with other star athletes, including Golden State Warriors two-time MVP guard Stephen Curry and 28-time Olympic medalist Michael Phelps.
“Studies have shown that people want to express themselves more fully using emojis,” Oliver Camilo, Moji founder and CEO, said in a statement. “Offering up this amazing new collection of emojis just gives them one more way to do it while having a little fun.”
Moji has created more than 20,000 personalized emojis with other celebrities and athletes that capture their personality and emotion away from their respective sport. The company will eventually integrate brands into the app. In early August, the Moji MojiMaker app claimed the No. 1 on the list of top paid Apple apps.