Friday August 5th, 2016

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Nike has a plethora of apps, all aiming to bring customers what they want from the brand. Although these apps as a whole encompass many pockets of the global sporting ecosystem, one Nike app that just launched is becoming the centerpiece to all of Nike’s esteemed content and products.

The Nike+ app is the company’s latest attempt at entering the digital marketing front, led by the new chief digital officer Adam Sussman. Essentially, the app will make a wide array of features readily available on its feed-like interface. This platform will streamline content such as Nike product deals, athletic events and training advice from professional athletes all in one place.

“This is a great time for Nike in the digital space,” Sussman told Fortune. “We are really coming out with innovative products that will connect to consumers in a seamless and simple way with a consistent experience across all of them.”

Users of the app will easily familiarize themselves with the new features the app provides. With an interface reflecting the likes of Instagram and Facebook, navigating through Nike’s signature services is an intuitive experience.

“Our consumers want instant access to the best of Nike and we’re excited to be offering expanded Nike+ services, personalized to athletes everywhere,” Nike Brand President Trevor Edwards told Business Wire. “Digital enables us to better serve our consumers across our business, and we will continue to invest in our digital portfolio of services and connect with athletes anytime, anywhere.”

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The app, which is currently available and free, ultimately puts all of Nike’s best services onto one centralized hub that consumers can easily manage. The design team’s desire for athletes to integrate this app into their routines could very well enhance how athletes access Nikes most ideal products for themselves.

When downloading the app, users can elect to become Nike+ members, which provides options like free shipping and 30-day product trials. Additionally via the app, users can book Nike+ Training Club and Nike+ Run Club live sessions, reservations for Nike events or Nike+ 1:1’s with experts in-store.

“I’m excited about the expertise that the [New York] digital studio will bring to Nike,” Sussman also told Business Wire. “This new team will greatly advance our efforts to build strong, authentic connections to our consumers by delivering fun, innovative experiences, easy access to our products and robust community engagement.”

Although Sussman stresses the app is more than just an online shopping center, he says that at its core it “is about serving consumers and giving access to the best of Nike brand.”

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