Wednesday June 19th, 2013

http://www.youtube.com/watch?feature=player_embedded&v=zHiRrqGW93o

"Howdy partner!"

Yes, those words come out of Roger Federer's mouth in this new Wilson ad, which features the 17-time Grand Slam champion going incognito in a fake moustache as he plays against a confused opponent.

"You know," Cowboy Federer says, "the Wilson Steam has Spin-Effect technology to get your balls spinning more than the wheels of my pick-em-up truck."

Uh, I think you mean "pickup truck," Roger. Good effort, though. It's a thoroughly amusing and dorky spot for Federer, but it suits him perfectly.

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