Beyond the Baseline

Roger Federer sports a fake moustache in new Wilson ad


"Howdy partner!"

Yes, those words come out of Roger Federer's mouth in this new Wilson ad, which features the 17-time Grand Slam champion going incognito in a fake moustache as he plays against a confused opponent.

"You know," Cowboy Federer says, "the Wilson Steam has Spin-Effect technology to get your balls spinning more than the wheels of my pick-em-up truck."

Uh, I think you mean "pickup truck," Roger. Good effort, though.

It's a thoroughly amusing and dorky spot for Federer, but it suits him perfectly.
Promoted Stories

Drag this icon to your bookmark bar.
Then delete your old SI.com bookmark.


Click the share icon to bookmark us.