It's April 1, and Andy Murray, a player known for pulling a prank or two when it comes to coaching appointments, sends a tweet saying he's set to announce his new coach.
Without taking into consideration the dry and sarcastic nature of Murray's Twitter account and the fact that it's April Fools' Day, the venerable BBC (and many other British media outlets) fell for it and ran it as breaking news, without realizing they were being pranked. Again.
The BBC has since updated its story to reflect the pranky nature of Murray's tweet, which his camp confirmed was a joke. Murray pulled the same prank three years ago when he posted on Twitter and Facebook -- again, on April 1 -- that he was hiring longtime friend Ross Hutchins as his new coach.
Then again, the British press once thought he made a legitimate wedding announcement
on Twitter. As they say, fool me once, shame on you. Fool me twice, shame on me. Fool me thrice ... yeah, I've got nothing.