Sven-Goran Eriksson: The Scudetto Winning Shagger Who Never Solved the Lampard-Gerrard Conundrum

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Sven-Goran Eriksson is number 46 in 90min's Top 50 Great Managers of All Time series. Follow the rest of the series over the course of the next 10 weeks. 

There is an anecdote in Dietmar Hamann's autobiography The Didi Man that perhaps sums up the lasting image of Sven-Goran Eriksson better than any other.

The two had just spent a season together as player and manager at Manchester City under the stewardship, as turbulent as it was brief, of exiled former Thai prime minister Thaksin Shinawatra.

With both the club's ownership and Sven's tenure both on their last legs at the end of the 2007/08 season, the Swede - who hadn't spoken to the board for months - had every right to fret over what lay ahead on a post-season trip to Thailand. If he was worried, he hid it well.

'We are celebrating life’

PORNCHAI KITTIWONGSAKUL/GettyImages

"One morning when I was on a sun lounger by the pool, he [Sven] walked towards me with a bottle of champagne and two glasses on it," Hamann wrote. "It was still only 10 in the morning. I looked up and said, ‘Boss, what are we celebrating?’ expecting him to make the triumphant announcement he was staying.

"He turned to me and smiled that gentle smile of his and took the air of a Buddhist philosopher, as he said, ‘Life, Kaiser. We are celebrating life’. 

"With a glass of champagne in hand he stood and looked out towards the horizon, then spoke in that higgledy-piggledy Swedish accent: ‘You know Kaiser, I like this place. I think I will manage for another five years and come back here and live with two women. Yes. I think I need two beautiful women.’"

Prostrate on a sun lounger at the side of an infinity pool, speedo on, skin pinkening in the midday sun, toasting a pair of women at his flanks with a glass of Bollinger. This is quite probably the most 'Sven' image it is possible to imagine. Try to conjure up a more fitting one. I dare you.

From a distinctly average defender (by his own admission) in Sweden's second tier, one who was gradually attaining the appearance of real-life Mr. Burns, Eriksson became football's unlikeliest superstar personality. The playboy, super-shagger described (again by Hamann) as the 'Swedish James Bond'.

While it's impossible to speculate just how Sven's life would've worked out had he not taken an interest in the beautiful game, his hedonistic lust for life was certainly aided and abetted by being a damn good manager, who has spent over 40 years as a coach, lifting trophies and unfailingly living his best life around the globe.

To date (for he is still not retired) Eriksson has won five league titles in three countries (Sweden, Portugal and Italy), seven domestic cups and the UEFA Cup. He beat Sir Alex Ferguson's treble winners (and even signed a contract to succeed the legendary Man Utd boss). He also helped make superstars of talents like Alessandro Nesta and Juan Sebastian Veron, as well as tutoring the next generation of top managers in Diego Simeone, Roberto Mancini and current Lazio boss Simone Inzaghi.

While almost every corner of the globe from Sweden to Shenzhen, Lazio to Lancashire has their own very specific Sven memories and legacies (some less successful than others), it is Italy where he achieved greatness and, for a time at least, was the greatest manager on Earth.

In 1996, after collecting silverware with IFK Goteborg, Benfica, Roma and Sampdoria (only at Fiorentina did he fail to lift a cup at this point), Svennis joined nouveau-riche Lazio, after reneging on an agreement to join the equally nouveau-riche Blackburn Rovers.

It proved the best decision Sven would ever make in a footballing sense. While Jack Walker's Blackburn slid into gradual decline, Eriksson thrived like never before in Rome - King of the Eternal City.

Career Honours

Allsvenskan (1982)

Svenska Cup (1979 and 1982)

UEFA Cup (1982)

Primeira Divisão (1983, 1984 and 1991)

Taça de Portugal (1983)

Supertaça Candido de Oliveira (1989)

Coppa Italia (1986, 1994, 1998 and 2000)

Serie A (2000)

Supercoppa Italiana (1998 and 2000)

UEFA Cup Winners Cup (1999)

UEFA Super Cup (1999)

At the turn of the century, Italian football was still the dogs' bollocks. Gazzetta Football Italia and James Richardson's dulcet tones had seduced British fans, while - with the Premier League yet to fully realise its economic potential - the best players in the world could almost exclusively be found at one of Serie A's seven sisters.

And Sven's remarkably simple football strategy of finding really, really good players, making them happy and putting them on the field in their right positions was perfectly suited to his era and environment.

Seven trophies in three-and-a-half seasons followed, with the 2000 Scudetto in Lazio's centenary year (only the second in their history) on the final day of the season, amid murmurs of attempted match-fixing on Juventus' part, the crowning achievement.

Grazia Neri/GettyImages

The victory was made more remarkable due to the fact that the summer before Lazio had sold star man Christian Vieiri to Inter for around £30m, leaving fans so upset that 25-year-old Elio Di Cristofalo threw himself under a train citing the transfer (and its cost) in his suicide note.

Still, owner Sergio Cragnotti and Sven spaffed a ludicrous amount of money (not by today's standards obviously, but back then it was a shitload) assembling a team of legendary proportions that would not simply fade away with the loss of one, albeit very good, striker.

A lineup including (90s hipsters may wish to collect themselves for this): Nesta, Fernando Couto, Sinisa Mihajlovic, Diego Simeone, Dejan Stankovic, Pavel Nedved, Veron, Mancini and Marcelo Salas, helmed by Eriksson deserves to be remembered along with any of football's super teams.

Claudio Villa/ Grazia Neri/GettyImages

Sven was on top of the world, winning and (presumably) shagging his way around Italy with care-free abandon.

Then, in January 2001, with England desperate for a high-quality safe pair of hands after the tactical ineptitude of Kevin Keegan and tact ineptitude of Glenn Hoddle, the FA approached Lazio to make Eriksson the new England manager.

He'd swerved the grey Lancashire mornings of Blackburn but couldn't turn down Wembley. It was a decision that ultimately, even more than his weakness for the opposite sex, proved Sven's great undoing.

The Golden Generation, quarterfinals, penalties, metatarsals, 'one sits, one goes', WAGs, Baden-Baden, Ant and Dec, the Fake Sheikh. It was, to be fair, a rollercoaster five-and-a-half years with the Three Lions under Sven, but one which, on the pitch, never exceeded anything more than glorious failure at best and dour disappointment at worst.

Qualifying was mind-numbingly easy for arguably the greatest collection of England players ever to come together in a squad, but tactical rigidity, nerves, luck and the odd scandal went against them in 2002, 2004 and 2006.

Clive Mason/GettyImages

Germany were beaten 5-1 in Munich (if memory serves even Emile Heskey scored), Wayne Rooney became a barnstorming superstar baby with the body of a rhino at Euro 2004 and David Beckham exorcised the ghosts of 1998 to become a national icon and ambassador to the world, but...still the lingering memory of the Svenure is his inability to shoehorn Steven Gerrard and Frank Lampard (two of the best midfielders of the new millennium) into a lineup.

Post England, Man City followed, so to did Mexico, Notts County (remember that?!) and the rest. Sven would always have the glory days of Lazio, the UEFA Cup at IFK Goteburg, his European Cup runners-up medal with Benfica but his image had shifted from cool as a plate of cucumber slices super manager to a figure of tabloid fun.


In the eight manager's jobs taken since leaving England after the World Cup in Germany, Sven has lasted more than a year only twice (both of those were in China), and he quickly earned an unwanted reputation as a mercenary willing to take any job, with it later emerging that he has lost £10m through the questionable actions of a former financial advisor.

As success on the field faded, Nancy Nancy Dell'Olio, Faria Alam, Ulrika Jonsson, Roxy the Romanian gymnast, a Panamanian nightclub dancer, a 'white magic' faith healer from Italy and many more titillating tales took precedence in the media coverage for many years after he left his post as England boss, while his 2013 autobiography kept the half-life of Sven's legend strong but did very very little to steer the discourse back to football.

Hints at sex addiction were made by his most famous ex-partner Nancy Dell'Olio, while Ulrika teased the press with tales of their affair, testing the public's gag reflex with the following sentence.

'When we were in the bedroom he always talked dirty in this singy-songy broken English. I tried to ignore it," she told The Sun.

Meanwhile, Marisa Cauchi claimed her four-year relationship with Sven ended after she found out that he was also seeing five other women at the same time.

Now a 'consultant' for the Philippines national team after a fleeting tenure as manager in, Sven told Expressen in 2017 that: “I had the most fun in England, but you’d have paparazzi outside the mansion, sitting in boats or lying in the bushes and taking pictures. That part wasn’t so fun."

Teams Managed

Degerfors

1977-78

IFK Goteborg

1979-82

Benfica

1982-84

Roma

1984-87

Fiorentina

1987-89

Benfica

1989-1992

Sampdoria

1992-97

Lazio

1997-2001

England

2001-06

Manchester City

2007-08

Mexico

2008-09

Ivory Coast 

2010

Leicester City

2010-11

Guangzhou R&F

2013-14

Shanghai SIPG

2014-16

Shenzhen

2016-17

Philippines

2018

"I’d like people to think of football and all the positive things I’ve done when they hear my name. But sadly some people just think about women when they hear my name.

“For example, I was never unfaithful to Nancy [Dell’Olio] because we weren’t married.

"That was my reasoning, but the English press didn’t see it that way. What can I do? I fall in love easily.”

Number 50: Marcelo Bielsa - El Loco's Journey From Argentina to Footballing Immortality in Europe

Number 49: Vic Buckingham - How an Englishman Discovered Johan Cruyff & Pioneered Total Football

Number 48:Claudio Ranieri: A Ridiculed Tinkerman Who Masterminded One of Football's Greatest Ever Achievements

Number 47: Bill Nicholson: Mr Tottenham Hotspur, the First Double Winning Manager of the 20th Century 

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