Louis Vuitton returns to America's Cup in expanded role

Louis Vuitton is returning to the America's Cup, this time as presenting sponsor of the match as well as title sponsor of the America's Cup World Series and the challenger eliminations.

Louis Vuitton has been sponsoring the challengers' trials since 1983. Some had questioned whether the luxury goods company would return for 2017 in Bermuda after a star-crossed regatta in 2013 in San Francisco.

The sponsorship arrangement was announced Wednesday.

The America's Cup World Series begins in Portsmouth, England, July 23-26.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.