LAS VEGAS, NV - JULY 17: LeBron James #23 of the Cleveland Cavaliers attends the summer league game against the Minnesota Timberwolves on July 17, 2015 at the Cox Pavilion in Las Vegas, Nevada. (Photo by Garrett Ellwood/NBAE via Getty Images)
AP Photo
July 22, 2015

LOS ANGELES (AP) LeBron James is setting his sights beyond the basketball court.

The NBA star and his company, SpringHill Entertainment, have signed a content creation deal with Warner Bros. that includes potential projects in film, television and other digital properties.

Warner Bros. Chairman and CEO Kevin Tsujihara announced the partnership Wednesday.

James says connecting with his fans and ''telling meaningful stories'' have always been his passion. He's the executive producer of the Starz show ''Survivor's Remorse,'' and also referenced his video project ''Uninterrupted'' as examples.

SpringHill Entertainment CEO Maverick Carter added that he wants the company to be a ''leader in the original content-creating space.''

Beyond his basketball and producing career, James also recently appeared as himself in the Judd Apatow/Amy Schumer comedy ''Trainwreck.''

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