SPORTS ILLUSTRATED SWIMSUIT is a multimedia powerhouse reaching more than
70 million consumers. Swimsuit brings the most beautiful women in the world to the most exotic locations to capture sleek and sexy content in innovative new ways.
- More than 23 billion media and marketing impressions generated at launch
- 63 Million U.S. adults read the Swimsuit issue including more men 18-34 than the Super Bowl and more women than an issue of Cosmopolitan or Vogue
- 7 million unique users visit the website during launch window
Source: 2018 Beta Research Study; Nielsen TV Ratings; MRI Spring 2018