The Big 12 and SEC are moving their non-conference challenge series to late January, right in the middle of league play.
The two conferences announced Thursday that the annual 10-game Big 12/SEC Challenge, played over several days in early December this season, will be held on Jan. 30 next year.
SEC commissioner Mike Slive and Big 12 commissioner Bob Bowlsby both say the date change will raise the profile of the event.
ESPN, ESPN2 and ESPNU again will combine to televise all 10 games in the challenge, which will be held for the third time next season.
Each league hosts five games, and the matchups for next season will be determined later. The four SEC teams not included in the challenge will be matched in conference games that day.