Being the top-ranked team in the country was new to Gonzaga in 2013. The Zags were considered one of the best teams in the West and had a long string of NCAA Tournament appearances, but going to No. 1 carried with it a new level of expectations.
They know what's coming this time.
The lone remaining unbeaten team in Division I, Gonzaga moved to No. 1 in The Associated Press college basketball poll for the second time in school history.
''It definitely grows when you have that No. 1 by your name,'' Gonzaga point guard Nigel Williams-Goss said of being a target for opposing teams. ''You see that throughout the country where other teams have been No. 1 and people really try to come out and give them a run for their money. We just have to stay focused and if we come to play like we have been, I feel like we'll be all right.''
The Zags (22-0) jumped up from third when Villanova and Kansas both were beaten in a week when seven of the top 10 lost. Gonzaga won both of its games last week, blowing out Portland and Pepperdine.
Gonzaga received 46 first-place votes from the 65-member national media panel Monday. The Zags were No. 1 for the last three weeks of the 2012-13 season.
Gonzaga is the fifth team to reach No. 1 this season, joining Duke, Kentucky, Villanova and Baylor.
''It's great for the program, it's great for the school, even the community,'' Gonzaga coach Mark Few said. ''I told the guys today, hey, we live in a big country. If you're No. 1 at anything it's pretty cool. But they understand. These polls are tracking who's winning and who's losing, and the only one that matters is the one at the end of the year. But we're playing games and they're keeping score, so if they want to rank us No. 1, fine by us.''
Baylor (20-1), one of the three top 10 teams to not lose, jumped from fifth to second. The Bears had six first-place votes and were one point ahead of Kansas (19-2), which dropped one place after losing at West Virginia before winning at Kentucky. The Jayhawks had nine first-place votes.
Villanova, which had been No. 1 for the last two weeks and six overall, dropped to fourth after losing at Marquette. The Wildcats (20-2), who also had a last-second win over Virginia, were No. 1 on four ballots.
Northwestern (18-4) is the week's lone newcomer. The Wildcats were last ranked for one week in 2009-10.
Arizona, the other top 10 team to get through the week without a loss, moved from seventh to fifth and was followed by Louisville, West Virginia, Kentucky, Virginia and Wisconsin.
UCLA was 11th and was followed by North Carolina, Oregon, Cincinnati, Florida State, Butler, Maryland, Saint Mary's, South Carolina and Notre Dame.
The last five ranked teams were Duke, Creighton, Purdue, Florida and Northwestern.
Xavier (15-6), which has lost four of six with all the losses to ranked teams, dropped out from 24th. The Musketeers, who had been ranked for the last 29 polls, were seventh in the preseason voting.
West Virginia, which beat Kansas and Texas A&M, had the week's biggest jump from 18th to No. 7. Louisville, which beat Pittsburgh and North Carolina State by an average of 40 points, moved from 13th to No. 6.
Florida State's fall from sixth to No. 15 followed the Seminoles' losses to Georgia Tech and Syracuse. Kentucky also lost twice last week - to Tennessee and Kansas - and the Wildcats dropped from fourth to eighth.
AP Sports Writer Nick Geranios in Spokane contributed to this report.
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