Florida Gulf Coast's emergence as "Dunk City" in the NCAA tournament was punctuated by the city of Fort Myers' official website adding a #DUNKCITY hashtag to its main logo.
In the aftermath of coach Andy Enfield taking the job at USC on Monday, and the subsequent mini-kerfuffles on Twitter about the Trojans trying to co-opt the brand, I was curious to see if the city was retaining its interest. Alas, the hashtag has been removed, allowing "Making history since 1886" to stand alone as the slogan. I guess that still sort of covers the two-week phenomenon we just witnessed, but it was a touch disappointing.
But wait. What's this? A link underneath the page header for ...a proclamation!??
After being greeted by a bunch of generic "Whereases" about the school and its history, things start to get awesome. The first section about the tournament run is, for some reason, in bold, and the word dunks is in quotes with a capital D --as if they were some kind of important mystery phenomenon that no Fort Myers resident was familiar with. But then #dunkcity makes an appearance and all seems right with the world.
But wait, there's more! The proclamation goes on to include a "Whereas" section that thanks the players and coaches for the excitement they generated throughout the area and, at the end, the mayor of Fort Myers proclaims the 2012-13 season to be "LEGENDARY BREAKOUT YEAR."