Louisville hired Bobby Petrino to win, not because he's changed

Thursday January 9th, 2014
Louisville AD Tom Jurich introduced Bobby Petrino (above) as the Cardinals' new coach on Thursday.
Andy Lyons/Getty Images

That's smart business. For once, Jurich could have treated the hiring of a coach like the business decision it is. Instead, he chose to wrap it in the "changed man" narrative that no one really believes and no one will actually care about as long as Petrino keeps winning.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide — from Peter King, Tom Verducci, Lee Jenkins, Grant Wahl, Andy Staples and more — delivered straight to you, along with up-to-the-minute news and live scores.