Texas announces loyalty points system for football tickets
AUSTIN, Texas (AP) Getting the best seats for University of Texas sporting events will be based on a new loyalty points system tied to how much a fan donates or spends on tickets.
The school on Tuesday said the plan won't affect current season ticket holders or their seats. But it will be used to reward top loyalty earners when new seats or special event tickets, such as bowl games, or other postseason or high-demand events.
The 2015 football season tickets will be the first use for loyalty points. Totals are based on full-season ticket history, seat-related contributions and philanthropic gifts.
Renewing foundation and season-ticket members earn points from past contributions and purchases since 1986. That's when the Longhorn Foundation was established.
Five points are awarded per $100 contribution for philanthropic gifts received since Sept. 1. One point will be awarded per $100 contribution for all ticketed sports since 1987.