FCS Kickoff scores in TV ratings
(STATS) - The FCS Kickoff was loved in Missoula, Fargo, and even Birmingham, Alabama.
The ESPN broadcast averaged a 0.7 household rating and 981,000 viewers, according to ESPN, and was the fourth most-watched sporting event on cable television that day, according to sportstvratings.com. The game outperformed last year's inaugural FCS Kickoff matchup between Eastern Washington and Sam Houston State, which drew a 0.5 rating.
"It was a great result, it was a great atmosphere, it made for great TV, and great drama," said Montana athletic director Kent Haslam, whose athletic department also reported it enjoyed record numbers for digital media traffic surrounding the game.