The Ohio State Buckeyes hold the title of college football’s most valuable program for the second consecutive year.
According to an annual study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, the Ohio State program is worth $946.6 million.
In order to determine each school’s value, Brewer analyzes revenues and expenses and made cash-flow adjustments, risk assessments and growth projections.
Ohio State’s value decreased from 1.1. billion, but the Buckeyes are the only team valued at more than $900 million this year.
- Xandria James