Under Armour, Cal athletics sign 10-year shoe, apparel deal

Friday April 22nd, 2016

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Under Armour and Cal athletics have agreed to a 10-year shoe, apparel and gear contract, the school announced Friday.

ESPN’s Darren Rovell reports the deal is worth around $86 million, including product value.

The deal begins July 1, 2017, and per the official release is “the first outfitting partnership to feature a comprehensive, campus-wide relationship.” Under Armour will offer student internships and post-graduate employment opportunities, among other benefits to the university.

“UC Berkeley is one of the world’s top universities and a standard bearer for academic excellence and athletic achievement," said Under Armour CEO Kevin Plank in a statement. "We share a mutual commitment to relentless innovation and believe we have found a perfect partner in the university. It's an honor to bring our mission for making athletes better to the Golden Bears. We look forward to collaborating with Cal Athletics and the entire campus for betterment in fitness, wellness, charitable and professional development in ways never done before by an apparel and footwear partner.”

The Cal athletic programs were previously sponsored by Nike and Jordan Brand. Under Armour has already built a significant marketing presence in the Bay Area on the strength of its contract with reigning NBA MVP Stephen Curry of the Golden State Warriors.

Cal becomes the second Pac-12 program to wear Under Armour, joining Utah.

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