Nebraska regents OK $128 million, 11-year deal with Adidas

LINCOLN, Neb. (AP) Adidas and Nebraska have agreed to a new sponsorship deal that will funnel more than $128 million in cash and goods to the athletic department over the next 11 years.

The university's Board of Regents on Friday unanimously approved the contract extension. Adidas will pay $64 million in cash and provide $64.7 million in apparel and equipment.

A 2015 agreement was to run through next June, but the deal approved Friday begins immediately. That means Adidas will pay $3.5 million in cash in 2017-18 instead of the $1 million promised under the previous agreement.

In return, Adidas receives major signage and other recognition from Nebraska.

Adidas has been Nebraska's apparel sponsor since 1995.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.