Bob Bowlsby, the best conference commissioner based on surname alone, says that although the Big 12 would like a waiver from the NCAA to hold a conference championship game with a 10-team league, that doesn't necessarily mean it's going to hold one. From the Associated Press:
"Take a look at the attendance on the conference championship games this year and take a look at the TV ratings," Bowlsby said. "They aren't the kind of things that are going to invite you to take that up as a new business proposition." [...] Bowlsby said Wednesday that proposal is intended to deregulate how conferences are allowed to determine a champion.