By Zac Ellis
April 24, 2013

Courtesy of Rose Bowl Courtesy of Rose Bowl

By Zac Ellis

The Rose Bowl will sport a new look this season. The Tournament of Roses, the BCS, the Pac-12 and the Big Ten unveiled a revamped Rose Bowl logo and trophy on Wednesday to commemorate the 100th installment of the "Grandaddy of Them All," which will take place on Jan. 1, 2014 in Pasadena.

"As the first postseason bowl to reach 100 games, we are excited to mark this momentous occasion with enhancements to some of our iconic marks," Tournament of Roses executive director William B. Flinn said in a release. "We look forward to the events leading up to January 1 to celebrate our illustrious history and for the future of The Granddaddy of Them All."

The Tournament of Roses said the new logo "incorporates important aspects of traditions associated with the game including a Pasadena architecture-inspired design concept, homage to the San Gabriel Mountains and complimentary primary colors that highlight the Tournament of Roses and title sponsor, VIZIO." Meanwhile, the Rose Bowl trophy underwent its own set of modifications, including the addition of 24k yellow gold vermeil accents and a 3/4-size football made out of sterling silver.

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