ESPN's Jay Bilas takes NCAA store to task for profiting off player likenesses

Tuesday August 6th, 2013

https://twitter.com/JayBilas/status/364809647498088448

By Zac Ellis

As the NCAA investigates Johnny Manziel allegedly profiting off his own autographs, calls of the governing body's hypocrisy have exploded. ESPN college basketball analyst and resident NCAA critic Jay Bilas unleashed a series of critical tweets Tuesday featuring screenshots of the NCAA's online shop, ShopNCAAsports.com. Though team T-shirts and jerseys found at the store don't feature the names of current players -- per NCAA rules -- Bilas stumbled upon a glaring correlation between current student athlete's names and jersey numbers.

https://twitter.com/JayBilas/status/364812284482187264

https://twitter.com/JayBilas/status/364813471109505024

https://twitter.com/JayBilas/status/364813724520939520

Bilas, fueled by his anger over the NCAA's hypocrisy, even took a shot at the executive committee:

https://twitter.com/JayBilas/status/364814529080725505

After Bilas' searches began to make waves on social media, the NCAA online store put an end to the fun.

https://twitter.com/Chip_Patterson/status/364836674896801792

Former UCLA basketball player Ed O'Bannon's case against the NCAA, EA Sports and Collegiate Licensing Company over the use player likenesses in television broadcasts and video games gets to the crux of the issue. The lawsuit went before a U.S. Circuit Court judge in June for hear arguments for class-action certification. In July, U.S circuit judge Claudia Wilken ruled that the plaintiffs could amend their complaint and add a current-student athlete to the lawsuit, a move that many considered a precursor to certifying the suit. Six current college football players joined the suit soon after.

In response to the plaintiffs' request for class-action status, the NCAA released a statement in April reiterating that the organization does not exploit student-athletes.

"The fact remains -- the NCAA is not exploiting current or former student-athletes but instead provides enormous benefit to them and the public. Plaintiffs are wrong on the facts and wrong on the law. The NCAA remains hopeful the court will agree and deny this motion."
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