California signed SB-206 into law this week, which allows the state’s collegiate athletes to profit off their name, likeness and image. LeBron James voiced his support of the bill while the NCAA did not. With more states considering their own similar legislation, SI Now hosts Robin Lundberg and Amy Campbell debate the new law’s ramifications from the athletes' and NCAA’s perspectives.

October 01, 2019

California signed SB-206 into law this week, which allows the state’s collegiate athletes to profit off their name, likeness and image. LeBron James voiced his support of the bill while the NCAA did not. With more states considering their own similar legislation, SI Now hosts Robin Lundberg and Amy Campbell debate the new law’s ramifications from the athletes' and NCAA’s perspectives.

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