Name Image Likeness

Montana Army National Guard unveils NIL campaign with local university athletes

Jerred Johnson

Army Blackhawk helicopters perform a flyover . Mandatory Credit: Mark J. Rebilas-Imagn Images
Army Blackhawk helicopters perform a flyover . Mandatory Credit: Mark J. Rebilas-Imagn Images / Mark J. Rebilas-Imagn Images
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Name, image, and likeness advertising and marketing campaigns encompass a diverse range of goods and services. None is more important than the service the Montana Army National Guard (MTARNG) is providing through its recent NIL partnership. The MTARNG has partnered with athletes from the University of Montana and Montana State University to raise awareness of what the organization can offer recruits, and what they do for the local community in times of need.

The Army National Guard is the oldest military organization in the United States. They claim a lineage that dates back to 1636, and members have served their nation and community in numerous national disasters and wars across the globe, defending freedom and the American way of life. Partnering with local university athletes is a straightforward way to highlight the similarities between athletic team building and military team building.

The MTARNG shared pictures of the athlete visiting a local base, donning MTARNG gear, and highlighting some of the amazing equipment the organization utilizes in its various missions. The athletes also share pictures and videos on their own social media accounts to raise awareness among their peer group. To see more from the campaign, follow @joinmtguard on Instagram.

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Jerred Johnson
JERRED JOHNSON

Jerred Johnson has served in the United States military for over 23 years. He has a Bachelors in Marketing, a Masters in Management and is in the final phases of completing his Doctorate in Business Administration