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Arkansas pitcher’s historic College World Series performance leads to major NIL merchandise launch

Campus Ink's NIL Store, Breaking T quickly release apparel collections for Gage Wood’s no-hitter

Michael Ehrlich

Jun 16, 2025; Omaha, Neb, USA; Arkansas Razorbacks starting pitcher Gage Wood (14) celebrates completing a no hitter against the Murray State Racers at Charles Schwab Field.
Jun 16, 2025; Omaha, Neb, USA; Arkansas Razorbacks starting pitcher Gage Wood (14) celebrates completing a no hitter against the Murray State Racers at Charles Schwab Field. / Steven Branscombe-Imagn Images

For just the third time in men's College World Series history, Arkansas pitcher Gage Wood threw a no-hitter with a record 19 strikeouts against Murray State. Now, fans can celebrate the moment with new apparel collections from two major NIL brands.

Shortly after Wood's performance, Campus Ink's NIL store - backed by Mark Cuban - revealed a new line of t-shirts, crewnecks and hoodies features a rooster to represent Wood’s nickname, plus his full stat line from the no-hitter. His 9 innings pitched, 0 hits, 0 runs, 19 strikeouts and 1 walk on 119 pitches are highlighted to commemorate the historic game.

More than 25,000 athletes across the country - including basketball stars Cooper Flagg and Paige Bueckers this past season - earn industry-leading NIL merch payouts via the NIL Store. Wood will receive payment via each purchase on this new no-hitter apparel line, a follow-up to his own jersey collection with Arkansas' NIL Store.

After his historic performance, Wood kept things in perspective for the Razorbacks, who are still one loss away from elimination in Omaha.

"The only special thing was I didn't want to go home. That's it," he told media after the game. "We're not going home. We get to play tomorrow night. But it's pretty cool."

Wood was also close to a perfect game against Murray State, if not for hitting a batter in the eighth inning. Apparel brand Breaking T jumped into the moment using this to create unique merchandise of their own, featuring Wood's quote "I shouldn't have hit the guy" plus "NO-MAHA" options.

Breaking T's collection is officially licensed by the University of Arkansas and the NCAA, with the College World Series logo included. According to sports business reporter Darren Rovell, licensing dollars of sales from this collection are split among Wood, Arkansas and the NCAA.

Arkansas next faces the UCLA versus LSU loser in another College World Series elimination game on June 17.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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