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The most-anticipated Red River Showdown in more than 10 years was a big ratings win for Fox. 

The Longhorns' 34-27 defeat at the hands of the Oklahoma Sooners was the most-watched college football game of the day. The Longhorns and Sooners drew more eyes to their contest than LSU and Georgia managed in a much-hyped prime-time showdown. 

The game was also the highest-rated Fox college football broadcast of the year so far. 

Texas will be back in action Saturday when it hosts Kansas at 6 p.m.