California Governor Signs Bill Allowing College Athletes to Profit from Endorsements

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College athletes are finally getting their due. California Governor Gavin Newsome signed SB-206, which mandates that state colleges will have to pay student-athletes for the use of their name, likeness, and image. The new law will go into effect in 2023, and other states are reportedly looking into passing similar laws. SI Now hosts Robin Lundberg and Amy Campbell unpack the news and determine if this is the event that changes the NCAA forever.