Million Dollar Button 2010

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For the second consecutive season, Canadian curling fans from coast to coast have the opportunity to register for their chance to cover the button for CDN $1 million, live on CBC Television, through the Capital One Million Dollar Button contest.

And the website that is open to one and all to register at went live this morning.

This year’s finals will take place during the championship game of the BDO Classic Canadian Open, the third leg of the men’s 2009-10 Capital One Grand Slam of Curling series, on Sunday, January 24, 2010 at the MTS Centre in Winnipeg.

During each of the first three events of the men’s 2009-10 Capital One Grand Slam of Curling series, six lucky fans who filled out a ballot on-site will be randomly selected to compete in an on-site playoff. The on-site playoff will take place during the finals of the Grey Power World Cup of Curling and The National as well as during the quarterfinals of the BDO Classic Canadian Open. During each on-site playoff, the fan who is closest to the button will win the right to compete in the semi-finals of the Capital One Million Dollar Button.

A total of six Canadian curling fans will qualify for the semi-finals of the Capital One Million Dollar Button including one representative from the Grey Power World Cup of Curling, The National and the BDO Classic Canadian Open along with three randomly selected online entrants.

The six semi-finalists will subsequently compete against each other following the semi-finals of the BDO Classic Canadian Open on Saturday, January 23. The semi-finalist who throws the rock closest to the button will earn the right to compete for $1 million in the finals of the Capital One Million Dollar Button.

The Capital One Million Dollar Button is the first curling-based contest in Canada with a grand prize of $1 million available to be won.

Last year, Ron Trottier of Osoyoos, B.C. came within 35 inches of winning $1 million after his shot slid just past the button. Trottier’s shot was good enough to earn him $10,000 (CDN) as the inaugural finalist of the Capital One Million Dollar Button.

“We’re getting fans off their seats and right onto the ice with their favourite players,” said Ian Cunningham, Chief Marketing Officer, Capital One Canada. “It’s a once in a lifetime chance to shoot for $1 million and experience the excitement and pressure that the pros feel every time they play a Capital One Grand Slam of Curling event.”

In order to win the Capital One Million Dollar Button’s grand prize of a one-time payment of CDN $1 million, the contest finalist must successfully deliver a rock from the hack and have it cover the hole in the centre of the button on a regulation curling sheet. The contest finalist will have just one opportunity to execute the shot.

Should the finalist’s rock miss covering the hole in the centre of the button, but be touching a part of the button, the individual will receive CDN $100,000. Alternatively, CDN $25,000 will be awarded if the rock is touching the four-foot circle. A prize of CDN $10,000 will be awarded if the rock is touching the eight-foot circle while a rock that touches the 12-foot circle will earn CDN $5,000. Should the finalist’s rock not touch any of the circles, the individual will receive $1,000 (CDN).

Full contest details are available at the website.

To enter the Capital One Million Dollar Button contest, individuals can register online at capitalone.ca/button or on-site during the opening days of the first three men’s 2009-10 Capital One Grand Slam of Curling events.

On-site registration dates include October 22-24, 2009 during the Grey Power World Cup of Curling at the Hershey Centre in Mississauga, Ont., January 7-9, 2010 during The National at the Sleeman Centre in Guelph, Ont. and January 21-22, 2010 during the BDO Classic Canadian Open.

Online registration began today, and ends at 11:59pm ET on January 10, 2010.