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Sportsnet signs four curling provinces

More curling = more Sportsnet

More curling = more Sportsnet

The notice came out of British Columbia and Toronto at the same time, and the news involves four of the strongest curling provinces in Canada.

Sportsnet has signed 10-year agreements to broadcast the provincial championships of BC, Alberta, Manitoba and Ontario. The agreement with Curl BC begins with the 2013-14 season, while the other agreements are effective immediately, ie. they start with the upcoming 2012 championships in January and February.

Here is the Curl BC news release:

The 10-year agreement gives Sportsnet the rights to air all Curl BC curling championships, including the Canadian Direct Insurance BC Men’s Curling Championship, the Scotties BC Women’s Curling Championship and the Tim Hortons BC Junior Curling Championships.

The deal is huge for curling in BC.

Curl BC CEO Scott Braley said: “This is fantastic news for BC curlers and all fans of curling. The 10-year agreement gives us the opportunity to promote the roaring game on network television and to put our provincial curlers on the national stage. It’s a great opportunity.

“Sportsnet is a premier broadcasting organization and we know the coverage will be superb.”

Navaid Mansuri, Vice-President of Finance and Sports Programming at Sportsnet said: “As curling’s popularity continues to grow at an impressive rate, Sportsnet is committed to providing curling fans with increased access to high-calibre events such as the Provincial Curling Championships.”

“By building on the growing popularity of the sport, these agreements allow us to expand our curling coverage while elevating the profile of these events, as well as the sport of curling across Canada.”

The deal begins in the 2013-14 season.

Sportsnet has also signed a 10-year agreement with the Alberta Curling Federation, Manitoba Curling Association, and Ontario Curling Association. They will be delivering the men’s and women’s championship events on television, online and for mobile platforms.

As part of an existing agreement with Curl BC, Shaw TV will broadcast the 2012-13 championships, including the Scotties BC Women’s Curling Championship in Surrey from January 14-20, 2013, and the Canadian Direct Insurance Men’s Curling Championship in Parksville from February 5-10, 2013. Shaw will also be televising the Tim Hortons BC Junior Curling Championships for the first time in 2013. The event is from January 1 to 6, 2013, in Coquitlam.