NBC staffed its own secret Starbucks in Sochi for the Olympics

Sunday February 16th, 2014

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According to a piece published in the Wall Street Journal Friday, NBC has its own secret Starbucks in Sochi.

(You know, because surviving for a few weeks without overpriced coffee is just not acceptable.)

The whole operation is pretty elaborate:

NBC flies in a rotating crew of some 15 baristas from Starbucks coffee shops in Russia, sets them up with accommodations in Sochi, and pays their regular wages. As with past Games, Starbucks has gladly cooperated with the effort.

All told, the barista battalion is larger than the Sochi Olympic teams of some 57 countries.

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