Loser Keeps Bieber: U.S. vs Canada Men's Hockey Game Couldn't Be More Important

Command Transportation, a Illinois-based freight broker, is known for their somewhat zany electronic sign displays (you can find more of them here) but leading up to the U.S. and Canada's men's hockey semi-finals in Sochi, they may have outdone themselves.

But the countries aren't merely wagering pop stars. Both Barack Obama and Canadian prime minister Stephen Harper have wagered cases of beer on the men's and women's hockey games.

[Yahoo!]