By Brett Smiley
March 04, 2014

Only three days after the 76ers retired Allen Iverson's jersey, we've got more of The Answer thanks to Reebok's third installment of its Retro Shop series of ads. Shaq leads the way in this minute-plus spot that includes cameos by Shawn Kemp and comedian Lil’ Duval, among others. You've got to watch to understand why Iverson is the headline.

It was obvious back in 2002 that Iverson's "Practice" press conference was a momentous occasion, but I didn't see it holding up as a punch line in a commercial more than a decade later.


Beyond the Buzzer

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