Mystery owner of revealed as 69-year-old New Mexico woman

1:13 | Extra Mustard owners revealed
Wednesday November 12th, 2014

The mystery owner of the website has been busy trolling the Brooklyn Nets this month.

At one point, the site redirected to an eBay auction page. (The site didn't sell.) Then it began redirecting to the website for former Nets coach Jason Kidd.

On Wednesday, The New York Times revealed the site's owners: Jane Hill, a 69-year-old business owner in Santa Fe, N.M., who picked up the domain in 1996.

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Hill's son John is the mastermind behind the recent redirects. In 2012, was redirected to websites for other NBA teams, including the Knicks and Nets.

“We’ve had fun with the mystery of it all,” Jane told The Times.

The family told The Times that the NBA franchise turned down a $5 million offer to purchase the domain name. The eBay listing was designed to test its value.

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“Our website is and our fans know this is our site,” team spokesman Barry Baum told The Times. “Brooklyn Nets is our brand and we have no interest in, despite the shameful efforts of the registrant to attempt to sell us this domain name for seven figures.”

- Phil Watson

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