Watch: Colgate’s ‘#EveryDropCounts’ Super Bowl ad

Friday February 5th, 2016

In their 30-second Super Bowl 50 spot, Colgate reminds us how important it is to conserve water.

As part of their #EveryDropCounts campaign, Colgate urges viewers to shut off the faucet when brushing their teeth because combined, we use more water “than many people have around the world have in a week.” They say we waste four gallons of water each time we brush our teeth.

You can ‘take the pledge’ to shut off the faucet when you brush your teeth by visiting

Watch the spot below.

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