What channel is truTV? The network is tired of your jokes

1:42 | College Basketball
Yale, Northern Iowa top list of Cinderella picks
Wednesday March 16th, 2016

It’s mid-March, which means college basketball fans are making all sorts of jokes about not being able to find truTV on their television. (If you still can’t find it, you can look it up here.) But truTV has been showing NCAA tournament games since 2011, so all your jokes about how you can’t find it/don’t think it’s actually a real channel/think its shows are garbage have already been made.

Last year’s ad campaign was “truTV is here” and the company is going with “truTV is a thing” this year. So now whenever someone makes a joke about truTV, they’re firing back.

Unfortunately, everyone’s favorite truTV program, Lizard Lick Towing, was canceled in 2014. 

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.