People are boycotting Budweiser over immigration-themed Super Bowl ad

Sunday February 5th, 2017

A politically tinged Budweiser ad has made some people upset, or so it seems.

One of the company’s new TV spots for the Super Bowl depicts Anheuser-Busch founder Adolphus Busch from Germany arriving in St. Louis, where he meets co-founder Eberhard Anheuser. This rings relevant given the immigration ban brought on by President Donald Trump and the ensuing outrage over the past week or so. The ad shows American hostility toward Busch upon his arrival in America and some of the hardships he deals with en route to success.

Anheuser-Busch says this is a concept they’ve been developing for over a year, according to the Washington Post. In a different set of circumstances, it’s unlikely anyone would bat an eyelash. But, these are our circumstances.


SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide — from Peter King, Tom Verducci, Lee Jenkins, Grant Wahl, Andy Staples and more — delivered straight to you, along with up-to-the-minute news and live scores.