WATCH: Budweiser honors immigrant founder in Super Bowl ad 'Born The Hard Way'

Sunday February 5th, 2017

Budweiser is usually one of the biggest spenders when it comes to Super Bowl advertisements, with such classics as Clydesdales playing football and the lost puppy trying to find his friend.

In an advertisement set to air during Super Bowl LI, Budweiser tells the immigrant story of its co-founder. The commercial is titled "Born The Hard Way." 

In the new ad, it portrays Budweiser founder Adolphus Busch’s journey from Germany to the United States to establish one of the iconic brands in the world. 

• WATCH: Funniest Super Bowl commercials of all time

The commercial was shot near New Orleans and shows Eberhard Anheuser chatting with Busch as he arrives at a bar.

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