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Boise State Star Signs First Real Estate Partnership Ahead of NFL Draft

Top running back prospect Ashton Jeanty stars in Opendoor commercial with his Mom

Michael Ehrlich

Dec 31, 2024; Glendale, AZ, USA; Boise State Broncos running back Ashton Jeanty (2) against the Penn State Nittany Lions during the Fiesta Bowl at State Farm Stadium.
Dec 31, 2024; Glendale, AZ, USA; Boise State Broncos running back Ashton Jeanty (2) against the Penn State Nittany Lions during the Fiesta Bowl at State Farm Stadium. / Mark J. Rebilas-Imagn Images
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Boise State legendary running back Ashton Jeanty is used to making big moves. As a youth, he and his family traveled from the U.S. to Italy - where his Navy chief petty officer father was stationed - kicking off Jeanty's international football experience, playing against teams across Europe, before returning to the States to finish high school in Texas.

Now, after an illustrious career at Boise State - and a runner-up finish in the 2024 Heisman Trophy - Jeanty's next move is to the NFL, where is is expected to be a top selection in the upcoming draft. Ahead of finding out his new home, the No. 1 running back prospect has signed a partnership with real estate company Opendoor, his first such deal is the space.

The San Francisco-based brand premiered a :30 commercial - "Move Like A Pro” - starring Jeanty and his Mom, as the All-American prepares to soon take his talents to a new city. To kick off the partnership ahead of Jeanty's move to the NFL, the running back shared the campaign on Instagram via a collab post with Opendoor.

As a junior last season for the 11-2 Brocos, Jeanty ran for 2,601 rushing yards last season - 28 yards short of Barry Sanders' NCAA record that he sent in 1988 - while earning the Doak Walker and Maxwell Awards. Leading college football with 2,750 all-purpose yards, Jeanty was the catalyst for Boise State's historic season that included a Mountain West championship and College Football Playoff birth, ultimately falling to Penn State in the Fiesta Bowl

One of the faces of college football, Jeanty was a force in NIL with such partnerships as SAXX Underwear, Sharpie, Campus Ink's NIL Store and Hal Davis Jewelers, among others.

Jeanty will find out his next destination when the NFL draft kicks off on April 27 live from Lambeau Field in Green Bay.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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