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    Women's Basketball

    Feb 17, 2024; Hartford, Connecticut, USA; UConn Huskies guard Tristen Newton (2) reacts after his three point basket with guard Stephon Castle (5) as they take on the Marquette Golden Eagles in the second half at XL Center.
    NIL News

    Keurig Pairs Basketball Teammates for NIL Campaign

    By Michael Ehrlich
    South Carolina guard MiLaysia Fulwiley (12) holds the MVP trophy after South Carolina beat LSU for the SEC Women's Basketball Tournament Championship at the Bon Secours Wellness Arena in Greenville, S.C. Sunday, March 10, 2024.
    NIL News

    Red Bull Signs First NIL Deal with South Carolina Freshman Star Fulwiley

    By Matthew Postins
    Mar 8, 2024; Las Vegas, NV, USA; USC Trojans guard JuJu Watkins (12) celebrates with USC Trojans guard McKenzie Forbes (25) after the Trojans defeated the UCLA Bruins 80-70 in double overtime at MGM Grand Garden Arena.
    NIL News

    USC Collective House of Victory Tips Off NIL Campaign for Women's Basketball

    By Michael Ehrlich
    Jan 29, 2023; Stanford, California, USA; Stanford Cardinal forward Cameron Brink (22) lines up for an Oregon Ducks free throw during the first quarter at Maples Pavilion.
    NIL News

    Epsilon Announces NIL Deal for All Women's March Madness Players

    By Noah Henderson
    Mar 3, 2024; Iowa City, Iowa, USA; Iowa Hawkeyes guard Caitlin Clark (22) reacts after breaking the NCAA basketball all-time scoring record during the second quarter against the Ohio State Buckeyes.
    NIL News

    Gatorade Launches Limited-Edition Caitlin Clark Products

    By Michael Ehrlich
    Nov 21, 2022; Paradise Island, BAHAMAS; UCLA Bruins forward Emily Bessoir (11) looks to pass as Marquette Golden Eagles forward Chloe Marotta (52) defends during the first half at Imperial Arena.
    NIL News

    UCLA Basketball Duo Emily Bessoir and Izzy Anstey Host First NIL Art Show

    By Michael Ehrlich
    Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) dribbles the ball against the Stanford Cardinal in the second half of the Pac-12 Tournament women's championship game at MGM Grand Garden Arena.
    NIL News

    USC Star Duo Watkins and Ellis Sign NIL Deals with Morgan & Morgan Law Firm

    By Michael Ehrlich
    South Carolina guard MiLaysia Fulwiley (12) holds the MVP trophy after South Carolina beat LSU for the SEC Women's Basketball Tournament Championship at the Bon Secours Wellness Arena in Greenville, S.C. Sunday, March 10, 2024.
    NIL News

    South Carolina's Fulwiley Partners with Curry Brand for NIL Shoe Deal

    By Noah Henderson
    December 23, 2022; Stanford, California, USA; California Golden Bears guard Mia Mastrov (21) during the second quarter against the Stanford Cardinal at Maples Pavilion.
    NIL News

    Cal's Mastrov Signs NIL Partnership with Accelerator Active Energy

    By Michael Ehrlich
    Dec 30, 2023; Los Angeles, California, USA; USC Trojans guard JuJu Watkins (12) watches a shot in the second half against the UCLA Bruins at Pauley Pavilion presented by Wescom.
    NIL News

    USC Freshman Star Watkins Signs NIL Partnerships with NerdWallet

    By Michael Ehrlich
    Jan 29, 2023; Stanford, California, USA; Stanford Cardinal forward Cameron Brink (22) lines up for an Oregon Ducks free throw during the first quarter at Maples Pavilion.
    NIL News

    Bumble Inks NIL Deals with Cameron Brink, Jordan Chiles and Jada Williams

    By Michael Ehrlich
    Mar 8, 2024; Greensboro, NC, USA; Louisville Cardinals head coach Jeff Walz talks with an official in the first half against the Notre Dame Fighting Irish at Greensboro Coliseum.
    NIL News

    Louisville Coach Goes on NIL Rant After ACC Tournament Loss

    By Matthew Postins
    Caitlin Clark stands for a photo during Iowa Women's Basketball Media Day at Carver Hawkeye Arena, Wednesday, Oct. 4, 2023.
    NIL News

    Caitlin Clark ‘NIL Paycut’ Misinformation Highlights WNBA Shortcomings

    By Noah Henderson
    Iowa s Caitlin Clark (22) speaks to media after playing Ohio State Sunday, March 3, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
    NIL News

    Caitlin Clark Signs Exclusive Partnership with Panini

    By Michael Ehrlich
    Feb 15, 2024; Iowa City, Iowa, USA; Iowa Hawkeyes guard Caitlin Clark (22) reacts with teammates after the game. Clark broke the NCAA women's all-time scoring record against the Michigan Wolverines at Carver-Hawkeye Arena.
    NIL News

    Caitlin Clark Embraces Expected Indiana Fever Draft Selection with Gainbridge NIL Deal

    By Noah Henderson
    Feb 28, 2024; Columbus, OH, USA; Ohio State Buckeyes guard Jacy Sheldon (4) cuts down the net as the team celebrates winning the Big Ten regular season title after the 67-51 win over the Michigan Wolverines in the NCAA women s basketball game at Value City Arena.
    NIL News

    Express Signs New Class of NIL Partners, First Female Athletes

    By Michael Ehrlich
    Mar 3, 2024; Iowa City, Iowa, USA; Iowa Hawkeyes guard Caitlin Clark (22) reacts after breaking the NCAA basketball all-time scoring record during the second quarter against the Ohio State Buckeyes.
    NIL News

    Nike Celebrates Caitlin Clark's All-Time Scoring Record with Iconic Commercial

    By Michael Ehrlich
    A Nike advertisement featuring a photo of Iowa Hawkeyes women s basketball star Caitlin Clark making a 3-point basket is seen on the side of a 7-story building Saturday, March 2, 2024, in downtown Iowa City. The display is located on the side of The Edge at the corner of Burlington and Clinton Streets. Film crews and fans stopped by for a closer look on Saturday.
    NIL News

    Nike Unveils Massive Caitlin Clark Ads in Iowa Ahead of Senior Day

    By Michael Ehrlich
    Feb 11, 2024; Baton Rouge, Louisiana, USA; LSU Lady Tigers guard Flau'jae Johnson (4) celebrates after making a basket and getting an extra foul shot against Alabama Crimson Tide guard Aaliyah Nye (not pictured) during the second half at Pete Maravich Assembly Center.
    NIL News

    Powerade Launches TV Spot with College Basketball Stars Johnson, Collier

    By Michael Ehrlich
    Feb 16, 2024; Storrs, Connecticut, USA; UConn Huskies forward Aaliyah Edwards (3) holds up her jersey during senior night after defeating the Georgetown Hoyas at Harry A. Gampel Pavilion.
    NIL News

    UConn Star Edwards Signs NIL Deal with adidas Canada

    By Michael Ehrlich
    Nov 21, 2023; Durham, North Carolina, USA; Duke Blue Devils forward Sean Stewart (13) dunks during the second half against the La Salle Explorers at Cameron Indoor Stadium. The Blue Devils won 95-66.
    NIL News

    JLab Signs College Basketball Stars to NIL Deals

    By Michael Ehrlich
    Nov 9, 2023; Charlotte, North Carolina, USA; Virginia Tech Hokies center Elizabeth Kitley (33) takes a foul shot against the Iowa Hawkeyes during the first half at Spectrum Center.
    NIL News

    Virginia Tech Basketball Star Kitley Uses NIL for Autism Awareness

    By Noah Henderson
    Feb 15, 2024; Iowa City, Iowa, USA; Iowa Hawkeyes guard Caitlin Clark (22) reacts with teammates after the game. Clark broke the NCAA women's all-time scoring record against the Michigan Wolverines at Carver-Hawkeye Arena.
    NIL News

    Iowa's Caitlin Clark Breaks Fanatics NIL Record

    By Michael Ehrlich
    Iowa guard Caitlin Clark (22) reacts after making a 3-point basket setting the record for all-time leading scoring during a NCAA Big Ten Conference women's basketball game against Michigan, Thursday, Feb. 15, 2024, at Carver-Hawkeye Arena in Iowa City, Iowa.
    NIL News

    Nike Celebrates NIL Partner Caitlin Clark's Scoring Record

    By Michael Ehrlich
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