F1 Announces First Ever Title Sponsor Of Monaco Grand Prix

The 2025 Monaco Grand Prix will have a title sponsor for the first time in its history.

MONTE-CARLO, MONACO - MAY 26: Yuki Tsunoda of Japan driving the (22) Visa Cash App RB VCARB 01 leads Alexander Albon of Thailand driving the (23) Williams FW46 Mercedes during the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2024 in Monte-Carlo, Monaco. (Photo by Ryan Pierse/Getty Images) / Getty Image / Red Bull Content Pool

Formula 1 has announced a huge change to the 2025 Monaco Grand Prix with TAG Heuer taking a title sponsorship role. This is the first time in the history of the iconic race that it will feature a title partner.

Commenting on the new partnership, F1 CEO Stefano Domenicali explained in a press release provided to F1 on SI:

“This is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever Title Partner of the Grand Prix de Monaco, a circuit that featured in the sport’s very first season in 1950, and with which we mark our 75th anniversary this year.

“TAG Heuer is the perfect partner – not only do they already have a brilliant legacy with Monaco, but I know they will bring their passion, creativity, and exceptional style to match the wonderful energy of an already iconic event.”

Antoine Pin, CEO of TAG Heuer, also commented:

“Monaco is truly our spiritual home, encapsulating much of what we stand for at TAG Heuer.

“The spirit of competition, the challenging street course that rewards those who show the greatest mental resilience and physical strength, a place where driver’s push themselves to achieve their absolute best, we are honoured and delighted to renew our partnership with the Automobile Club de Monaco and extend our activities in the Principality with TAG Heuer being the first to hold this prestigious title.”

President of the Automobile Club de Monaco, Maître Michel Boeri, stated:

“It has been a pleasure to work with such a celebrated watchmaker for nearly 15 years now, and our admiration and respect for TAG Heuer is reiterated through our new agreement to continue our wonderful relationship.

“As the watch synonymous with motorsport and the greatest drivers in the history of Formula 1, it is only natural that the Automobile Club de Monaco would choose to be indelibly connected with TAG Heuer.”

The Formula 1 Tag Heuer Grand Prix de Monaco 2025 will take place on 23-25 May, and is the middle leg of a triple header which starts with the Emilia Romagna Grand Prix the week before and finishes with the Spanish Grand Prix on 30 May - 1 June.

2025 Formula One Season Schedule

Pre-Season Testing

• Dates: 26-28 Feb
• Location: Bahrain, Sakhir
• Event Name: FORMULA 1 ARAMCO PRE-SEASON TESTING 2025
• Circuit: Pre-Season Testing

Australia

• Dates: 14-16 Mar
• Location: Australia, Melbourne
• Event Name: FORMULA 1 AUSTRALIAN GRAND PRIX 2025
• Circuit: Melbourne circuit

China

• Dates: 21-23 Mar
• Location: China, Shanghai
• Event Name: FORMULA 1 HEINEKEN CHINESE GRAND PRIX 2025
• Circuit: Shanghai circuit

Japan

• Dates: 04-06 Apr
• Location: Japan, Suzuka
• Event Name: FORMULA 1 LENOVO JAPANESE GRAND PRIX 2025
• Circuit: Suzuka circuit

Bahrain

• Dates: 11-13 Apr
• Location: Bahrain, Sakhir
• Event Name: FORMULA 1 BAHRAIN GRAND PRIX 2025
• Circuit: Sakhir circuit

Saudi Arabia

• Dates: 18-20 Apr
• Location: Saudi Arabia, Jeddah
• Event Name: FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2025
• Circuit: Jeddah circuit

Miami

• Dates: 02-04 May
• Location: Miami, Miami
• Event Name: FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025
• Circuit: Miami circuit

Emilia-Romagna

• Dates: 16-18 May
• Location: Emilia-Romagna, Imola
• Event Name: FORMULA 1 AWS GRAN PREMIO DEL MADE IN ITALY E DELL'EMILIA-ROMAGNA 2025
• Circuit: Imola circuit

Monaco

• Dates: 23-25 May
• Location: Monaco, Monaco
• Event Name: FORMULA 1 GRAND PRIX DE MONACO 2025
• Circuit: Monaco circuit

Spain

• Dates: 30 May-01 Jun
• Location: Spain, Barcelona
• Event Name: FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2025
• Circuit: Barcelona circuit

Canada

• Dates: 13-15 Jun
• Location: Canada, Montréal
• Event Name: FORMULA 1 PIRELLI GRAND PRIX DU CANADA 2025
• Circuit: Montréal circuit

Austria

• Dates: 27-29 Jun
• Location: Austria, Spielberg
• Event Name: FORMULA 1 MSC CRUISES AUSTRIAN GRAND PRIX 2025
• Circuit: Spielberg circuit

Great Britain

• Dates: 04-06 Jul
• Location: Great Britain, Silverstone
• Event Name: FORMULA 1 QATAR AIRWAYS BRITISH GRAND PRIX 2025
• Circuit: Silverstone circuit

Belgium

• Dates: 25-27 Jul
• Location: Belgium, Spa-Francorchamps
• Event Name: FORMULA 1 BELGIAN GRAND PRIX 2025
• Circuit: Spa-Francorchamps circuit

Hungary

• Dates: 01-03 Aug
• Location: Hungary, Budapest
• Event Name: FORMULA 1 LENOVO HUNGARIAN GRAND PRIX 2025
• Circuit: Budapest circuit

Netherlands

• Dates: 29-31 Aug
• Location: Netherlands, Zandvoort
• Event Name: FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2025
• Circuit: Zandvoort circuit

Italy

• Dates: 05-07 Sep
• Location: Italy, Monza
• Event Name: FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2025
• Circuit: Monza circuit

Azerbaijan

• Dates: 19-21 Sep
• Location: Azerbaijan, Baku
• Event Name: FORMULA 1 QATAR AIRWAYS AZERBAIJAN GRAND PRIX 2025
• Circuit: Baku circuit

Singapore

• Dates: 03-05 Oct
• Location: Singapore, Marina Bay
• Event Name: FORMULA 1 SINGAPORE GRAND PRIX 2025
• Circuit: Marina Bay circuit

United States

• Dates: 17-19 Oct
• Location: United States, Austin
• Event Name: FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2025
• Circuit: Austin circuit

Mexico

• Dates: 24-26 Oct
• Location: Mexico, Mexico City
• Event Name: FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025
• Circuit: Mexico City circuit

Brazil

• Dates: 07-09 Nov
• Location: Brazil, São Paulo
• Event Name: FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2025
• Circuit: São Paulo circuit

Las Vegas

• Dates: 20-22 Nov
• Location: Las Vegas, Las Vegas
• Event Name: FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2025
• Circuit: Las Vegas circuit

Qatar

• Dates: 28-30 Nov
• Location: Qatar, Lusail
• Event Name: FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX 2025
• Circuit: Lusail circuit

Abu Dhabi

• Dates: 05-07 Dec
• Location: Abu Dhabi, Yas Island
• Event Name: FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025
• Circuit: Yas Island circuit