October 17, 2013
Big-time football schools like Michigan regularly pack more than 100,000 fans into their stadiums.
Jeff Haynes/SI

Charles Grantham represented the National Basketball Players Association (NBPA) from 1976-95, the last seven years as executive director. He transformed the NBPA into a multi-faceted organization and was an architect of the revenue-sharing business model while protecting the NBA's greatest asset -- its players. Currently, he is a sports business consultant as well as an advisor to the University of Pennsylvania's Wharton Sports Business Initiative and an adjunct professor at Seton Hall University's Stillman School of Business and at New York University, where he teaches and lectures at the graduate level on negotiation, collective bargaining and dispute resolution in professional sports.

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