PointsBet Becomes Official Sportsbook Partner for Denver Nuggets, Colorado Avalanche and Pepsi Center

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In an exclusive to Sports Illustrated and SI Gambling, PointsBet Sportsbook has entered into a multi-year partnership with Kroenke Sports & Entertainment, LLC.

The new deal makes PoinstBet the official and exclusive partner of the NBA’s Denver Nuggets, the NHL’s Colorado Avalance, the Colorado Mammoth of the NLL (National Lacrosse League), as well as their home arena in the Pepsi Center in Denver.

PointsBet Sportsbook is headquartered in Denver, Colorado and according to PointsBet USA CEO Johnny Aitken, their goal is to become “synonymous with Colorado sports betting and this exclusive partnership with the hometown teams, plus premium entertainment spaces within their playing arena, is a momentous step in that process.”

For more about the impact of this new partnership as well as the impact of sportsbook providers teaming up with professional franchises, check out the video.