NWHL Rebrands to Premier Hockey Federation

The pro league adapts a more inclusive moniker as it enters its seventh season in the hockey world.
Publish date:

The NWHL launched a new era of professional women's hockey on Monday morning, officially changing their league name to the Premier Hockey Federation and unveiling a new corresponding logo, as well. 

The PHF, while being a significant departure from the league's previous branding, signifies an important change. 

Taking the word "women" out of the league's name ensures that the league's roster of talented athletes will not be defined or limited by their gender, and will hopefully instead promote a more inclusive culture. 

This is particularly impactful to transgender and non-binary players, who can now play in a league that markets itself as a landing spot for all athletes, rather than those of a gender they may not identify with. 

The PHF's unveiling has elicited strong messages of support from both current and former players, with former NWHL center Harrison Browne in particular reflecting on the anxiety it once gave him to explain the league name and "essentially out" himself. 

After a challenging yet successful 2021 season amidst the COVID-19 pandemic, the PHF has a brand new name and logo to usher them into 2021-22.   



2022 Olympic Hockey Roster Prediction: Sweden

The Tre Kronor will be repped by savvy veterans at every position and enough skill to go far. Can the Swedes be golden once again?

Kirill Kaprizov

Face-to-Face Meeting Got Kaprizov Deal Done for Guerin, Wild

These complex contract negotiations between the Minnesota Wild and Kirill Kaprizov were crawling closer and closer to training camp, and neither side wanted to cope with such a distraction for the budding star left wing. And then everything came together.

Justus Annunen

Avalanche's Annunen is Ready for North American Adjustment

Justus Annunen had a tough 2020-21 season in Finland, but he has made the move to Colorado and is ready to show why he's regarded as the goaltender of the future for the Avalanche.