Nothing really says growing the game like charging 65 bucks ($74.45 with applicable taxes) for a few drops of Zamboni water, does it? Just when you thought the folks who are bringing us the World Cash Grab of Hockey™ had run out of ways to make revenues, they go and turn thawed ice shavings into gold.
Now to be fair, nobody’s holding a gun to anybody’s head here. And for your $65, you’re getting a lot more than just the residue from the Team USA-Czech Republic game here. You’re actually getting a crystal replica World Cup of Hockey puck and lovely box (both made in China) from the people at Fanatics Mounted Memories, Inc. The crystal puck has the water sealed inside of it, water picked up from the ice in an actual World Cup game, a process that is evidenced by an authentic numbered seal along with a picture of a bucket of ice and another of the process of the pucks being filled. A Certificate of Authenticity is signed by Don Moffatt, facilities operations supervisor for the NHL.
“This unique collectible contains authentic playing surface from the World Cup of Hockey 2016,” the certificate beams. “The playing surface was acquired by Fanatics directly from the NHL. This crystal puck is officially licensed by the NHL.”
When your trusty correspondent ventured into the main gift shop at the Air Canada Centre for the World Cash Grab of Hockey™, he was informed that the water-filled crystal pucks were actually moving at a pretty good rate. And why wouldn’t they? As one Twitter follower pointed out, the water in those pucks might have the DNA of some of the greatest hockey players on the planet in it. So you spend your $65, break the crystal puck open and pour it onto your son’s Wheaties in the morning and Presto!, instant millionaire NHL hockey player. Sounds like a pretty wise investment.
And if you need a receptacle to pour your water into, well the World Cash Grab of Hockey™ has you covered there, too. For just $15, you can purchase a 3.5-ounce Mason shot jar, a 16-ounce sublimated pint glass for $25 or a coffee mug for $35. (If you need a big rubber finger to stir it, you can get one of those for $35 as well.) You’re going to want to get a stick in that little guy’s hand as soon as possible, so you might as well pick up a World Cash Grab of Hockey™ mini stick for just $12.
There’s really something for everyone, from a spinning key ring for 10 bucks to a replica puck in a glass case for $30. You’ll be able to brave the elements with a $30 scarf and $35 toque. And if you need somewhere to carry those tickets you paid $513 for before they went on the secondary ticket market for a tiny fraction of the cost, you can pick up a ticket lanyard for just $15 more. (By the way, a count late Wednesday afternoon revealed there are still about 20 tickets available for Game 2 and about 125 for Game 3. So all the tickets have basically been sold. The luxury boxes, which have sat empty even for Canada's game, that's another story. Meanwhile, on the secondary ticket market, those $513 tickets for Game 2 are selling for just over $100 now. Which means the ticket speculators are taking a bath here, not the NHL or NHL Players' Association.)
Now that we’re down to the short strokes of the World Cash Grab of Hockey™, it’s probably time to take stock of where all that money is going. The tournament is projected to earn about $100 million in revenues and $60 million in profits, which is split equally between the league and the NHLPA.
If that’s the case, then each team will earn about $1 million each, if the profits don't end up going into the league's general operating budget. So if you spread that out over the four years until the next World Cash Grab of Hockey™, that means each team will average about $250,000 per year, or enough to pay the coach of their minor league team. Doesn’t sound like it’s worth the effort when you put it that way, does it?
The players, well, that’s a different story. This is not your father’s World Cup and the proceeds are going directly to the players, not the pension fund like the up-and-up days when Alan Eagleson was running things. As reported by Bob McKenzie and Rick Westhead of TSN, the players are still unsure how they’re going to divide the pot. You’d have thought they would have figured it out by now. Some players are of the opinion that the players’ share should be distributed equally among the 184 players who participated in the tournament, 170 of whom are NHLers. If that were the case, each player would receive a check for about $163,000. If it were divided equally among the 720 or so players in the NHL, each player would get about $42,000.
So just to recap here: The World Cash Grab of Hockey™ is selling vials of water for $65. The money made from that and all the other revenues will either go back into the league’s operating budget or help a team pay its minor league coach for the next four years. The rest will be going to pad the bank accounts of players, many of whom are already millionaires (or will be) several times over.
Hope it was worth the effort. And remember, we might be missing NHLers in the Olympics for all of this.