361 DEGREES UNVEILS A SIGNATURE SHOE LINE FOR JIMMER FREDETTE
2011 College Basketball POY, Jimmer Fredette was the leading scorer in the Chinese Basketball Association last season, averaging 37.6 PPG, while winning the league’s MVP award. He was rewarded with a two-year $3.6 million contract (he’ll return to the Shanghai Sharks) and a new shoe contract. Chinese footwear brand 361 Degrees has just unveiled a signature shoe line for the former BYU star. No information pertaining to the price of the shoe or the terms of the agreement were released.
Howie Long-Short: 361 Degrees International Limited has over 5,500 shoe & sporting goods retail stores in China. The company trades over the counter under the symbol OTC: TSIOF. The company reported that H1 ’17 revenues rose 9.5% to $2.8 billion Yuan, with footwear sales making up 46.8% of the company revenues. Look for that number to continue to grow. Chinese fans consider Jimmer a “god”; they are going to buy these shoes.
Fan Marino: No American has had more success in the Chinese Basketball Association than Stephon Marbury. The 2x NBA All-Star won 3 CBA Championships and a CBA Finals MVP award, during 9 seasons in China. At 40 years old, Marbury has recently expressed interested in returning to the NBA.