NBA OWNER THINKS WAY TO PREVENT CORD CUTTING IS TO SELL TV VIEWING EXPERIENCE
Mark Cuban stated earlier this week that pro sports leagues can prevent cord cutting, by “advertising the fact that watching a game on television is the best viewing experience”. Cuban insisted that despite their popularity, streaming services like Facebook (FB) and Amazon (AMZN) are not viable competitors to cable and satellite providers for sports programming. While acknowledging streaming services have effected television broadcast ratings, the Broadcast.com founder pointed to the buffering issues created by bandwidth requirements/constraints, as the primary reason why TV remains a fans best option.
Howie Long-Short: NBA media rights are tied up through the 2024-2025 season, so Cuban isn’t negotiating through the media here. He’s right, television is currently the best way to watch a sporting event. Technology moves fast though and we’re not far off from a day when games on broadcast on cable, satellite and OTT streaming services are indistinguishable.
Fan Marino: I watched the Jags/Ravens game last Sunday morning; via the Amazon website, on my laptop. The feed was good, I didn’t experience any buffering, but the picture clarity wasn’t always HD quality. I’m not streaming games if the option to watch them on cable or satellite exists.