ESPN OTT SERVICE TO LAUNCH IN SPRING 2018 THOUGH SINGLE APP
Disney (DIS) CEO Bob Iger told investors that ESPN’s OTT service would be offered through a single app, starting in the Spring of 2018. He described the platform as a “sports marketplace”, where users will able to purchase sporting events on an ala carte basis. Iger anticipates the service offering 10,000 live events, that are not on the linear channel, within the first year; including regular season MLB and NHL games. No pricing information was released.
Howie Long-Short: UBS studied the content that would air on the ESPN OTT app, reviewed an Evidence Lab survey, analyzed Nielsen (NLSN) data streams and compared the prospective offering to what currently exists in the market. They found that ESPN OTT is “only serving small niches”. You aren’t going to find an argument here. The average Joe isn’t buying collegiate volleyball games, sorry.
Fan Marino: ESPN can put lipstick on a pig, but it’s still a pig. They can aggregate all the non-televised programming they have and roll out a shiny new app, but they are still trying to sell you games that weren’t deemed worthy of airing on the linear channels.