APP ENABLES USERS TO MAKE FREE WAGERS ON SPORTS GAMES IN REAL TIME

JohnWallStreet

Television programmers, operators and sports leagues have reportedly expressed interest in working with WinView; seeing the company as a potential new revenue stream in a changing sports media landscape that includes second screen viewing. The free ad-supported mobile application syncs with the live TV broadcasts and enables fans to make “prop” bets on sporting events; with the most successful players winning small cash prizes. The company plans to add an entry-fee option that will give users the opportunity to win larger payouts and intends on integrating with smart TVs so its service to run alongside game broadcasts.

Howie Long-Short: WinView owns a significant amount of intellectual property, securing 41 patents on its second screen live sports prediction platform. The company, which boasts of 130,000 users, raised a $12 million Series B round in May. Both Graham Holdings (GHC) and Discovery Communications (DISCA) participated in that round. The financing is being used to add sports to the platform (currently MLB, NBA & NFL are offered) and to expand beyond American sports through collaboration with DISCA’s Eurosport network.

Fan Marino: A prop bet is a novelty bet on an occurrence (or non-occurrence) within a sporting event (i.e. player X will run for more/less than 100 yards). Not confident in your ability to pick a winner? Tony Romo, who has been calling out plays before they occur, is doing color on the Bears/Packers game tonight. That’s your chance to win some money. Just follow his lead.

WinView pitches new proposition

Join the Community on John Wall Street
Enter your email address and press the Join Now button to sign up for updates from John Wall Street
Comments

Sports Business

FEATURED
COMMUNITY