NIELSEN INTRODUCES ESPORTS VERTICAL TO QUANTIFY VALUE FOR COMPETITIVE GAMING INDUSTRY
Nielsen (NLSN) has announced the launch of a new vertical that will track Esports analytics; providing growth and fan engagement insight. Nielsen Esports will offer sponsorship valuation, industry specific research and consulting services to rights holders, media platforms and brands who currently lack the data necessary to understand the value they are providing, receiving or missing out on. The newly created division will track sponsorship exposure and ROI, both on and off air.
Howie Long-Short: Esports is rapidly growing with 1 in 3 fans having just started to follow competitive gaming in the last 12 months. It’s estimated that by 2021 the industry will be worth $1.1 billion. I don’t understand the appeal, but Esports are here to stay.
Fan Marino: It is time to accept the fact that there will be a day when people are more interested in the Madden Championship game, than the Super Bowl.