Patrick Reed Wins Masters with “Mixed Bag”, No Equipment Sponsor
Patrick Reed won the Masters Tournament on Sunday without an equipment sponsor, using “14 golf clubs and a golf ball that I feel are the perfect fit for me.” Reed, who played the previous 5 seasons under contract with Callaway Golf, carried a “mixed bag” containing Ping, Titleist and Callaway irons, Artisan Golf wedges and an Odyssey putter; he used Titleist’s Pro V1 balls. While Reed does not have an equipment sponsor, rare for a major winner, he was outfitted by Nike; though not in his traditional red (see Fan Marino below).
Howie Long-Short: Of the 5 brands that Reed had in his bag, Callaway (ELY), Titleist (GOLF) and Odyssey (ELY) are publicly traded. Ping is a privately held operation, run by the Solheim family; Karsten Solheim founded the company in 1959. Artison Golf is a newly formed company (late ’17), founded by a group of old Nike Golf clubmakers; including master clubmaker Mike Taylor.
Callaway Golf (ELY) had a strong FY17 fueled by the success of the company’s EPIC Woods & Irons line and the acquisitions of OGIO and Travis Mathew (+ $100 million in net sales). Sales increased 20% YoY (to $1.05 billion), net sales grew 20% (to $178 million), Adjusted EBITDA ballooned 72% (to $100 million) and gross margins were up 160 bps. Management is expecting sales and EPS (+100% to $.53 for FY17) to continue growing at a similar rate, in Q1 ’18.
Fan Marino: Despite being the leader going into Sunday’s final round, Nike would not allow Patrick Reed to wear the red shirt with black pants (and black hat) that he typically wears on Sundays. Reed, who wears red as an ode to his idol Tiger Woods, won his 6th tour championship while wearing a pink shirt. Nike maintains that the decision was not related to Woods presence (never in contention) and that there is a new policy to keep the brand’s golfers in “the same kind of storyline” (presumably for easier recognition); but, Woods showed up in his customary red on Sunday finishing T-32nd (+1). There is no word on if Woods was violating company policy or Nike maintains an exemption for Tiger.
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