Rule 40 Prevents Olympic Athletes from Cashing in During Games
IOC bylaws designed to provide exclusivity to official IOC sponsors (paying a reported $100 million over 4 years, or more), effectively prevent Olympic athletes from monetizing their own likeness; both during the Games and the days leading up to and following competition (Feb 1-Feb 28). Violations of Rule 40, the specific regulation that forbids the unauthorized public use of athlete names, images or reference to their Olympic performance in commercial advertisements, are subject to litigation. For reference purposes, GE, Coca-Cola (KO), Procter and Gamble (PG) and Visa (V) are among the official worldwide sponsors of the Pyeongchang Winter Oympics.
Howie Long-Short: Despite the staggering dollars the IOC earns from its official sponsors, the organization managed to lose money in 2017; $99 million after adjustments. Though, the figure lacks significance in a non-Games year. The organization saw an increase in sponsorship income ($493.2 million) relative to 2016 ($410 million) and a drastic rise when compared with the same stage, in the last Olympic cycle ($141.5 million).
Fan Marino: Savvy Tinder users are altering their location to Pyeongchang, to find love…in the notoriously sexually-charged, Olympic Village. Tinder Passport, a feature that allows paying users to change their location (so they can connect with people anywhere), has seen a 1,850% increase in “passporting” to the Olympic Villages. While overall usage (+348%), right swipes (+565%) and matches (+644%) are all up too, parents of Olympians should rest assured; organizers have arranged for an Olympic record 37 condoms per athlete, at the Pyeongchang Games.
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